As the global pandemic continues to radically change the way consumers behave, how are marketers coping? And what is the way forward?

Here at Catgraphics we decided to investigate. We found that authentic and purpose-driven brands are predicted to succeed, while marketers need to be speedy, adaptable and thoroughly digitally competent.

Let your CV do the talking

Searching for that perfect job? Seeking new career opportunities?

It’s vital you’re happy and successful in your career – it’s where we spend most of our waking lives. Some are lucky enough to chance upon the ideal job through friends or networks. For most of us, though, the route to that perfect career opportunity starts with getting invited to a job interview.

People have flocked to social media during the pandemic so if you’re looking to connect with audiences, social apps are where you need to be. Not sure what your brand should be doing on social media right now? Catgraphics did a quick round-up to show you what the experts are saying.

Today’s consumers pay less attention to advertising than ever before. They are smarter, ignore pushy ads, demand authenticity and are very aware of data privacy. As we move into this decade, therefore, brands must become smarter as well as more transparent and caring.

10 graphic design trends to look out for in 2020

So you’re revamping your website. It can be a daunting task and difficult to know where to start.  At Catgraphics we believe in getting the basics right, so here are our ten top tips to get your thinking on the right track.

Just realised it’s time to thank your best customers for their support this year? You’ve left it a little too late!  Appropriate gifting needs thorough planning so wake up earlier next year and get to it in October or thereabouts. 

You’ve built a dynamic new website and you’re wondering why hordes of visitors haven’t yet arrived. Chances are they won’t – unless you’ve implemented effective search engine optimisation (SEO).

Clients often ask if it’s necessary to have a printed brochure if they already have a web site.  Our response? Definitely!  After all, your web site can never take the place of a stylish, well-written brochure that your customers can take away and read at leisure.