The KEYWORDS meta tag

Keywords are the words users enter into search engines to find web pages with content they are looking for. Although the keywords meta tag is important, most search engines will derive keywords from the actual content of web pages. Nevertheless, you should include the keywords meta tag in all pages you want indexed. Do not 'spam' the search engines by repeating keywords. Additionally, only use keywords that appear in the actual content of the page. Like your title and description tag, choose your keywords carefully. The home page should contain the greatest concentration of keywords. Search engines will list in order of importance all the sites having content related to the search phrase entered by the user.

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