The DESCRIPTION meta tag

This tag is used to describe your web page. Like the title tag, many of the search engines will extrapolate this information to summarise your web site. Use a plain English sentence of no more than 40 words for your description. Again, the description should begin with the most important keywords. Search engines will often use the contents of this tag to display results of a search. If there is no description meta tag then the search engine will attempt to build one from the content at the top of the body of the page.

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