Search engine registration and optimization

There have been many changes on the search engine front in the past years. So many that it's hard to keep track of who's still a major player and who isn't in the search engine game. With so many turning to 'Pay for Submission' and 'Pay per Click' models, there are not a lot left that still accept free submissions. And of those that do, it's hard to tell exactly which ones are worth your time. Below is a list of more well known search engines:

  • Yahoo
  • Altavista
  • Google
  • Google SA
  • The Open Directory Project
  • Netscape Search
  • AOL Search
  • MSN Search
  • AllTheWeb
  • Ananzi
  • Funnel
  • Aardvark

Why do some sites achieve a high search engine positioning and get plenty of traffic while others do not?
The sites that have high search engine positions in the major search engines, selected keywords that many people are searching for and placed those keywords in the body of their content correctly. This is what is known as search engine optimisation (SEO) or keyword optimisation, in short it is the process of making your web pages 'search engine friendly'

There are many variables that affect rankings, including:

  • Keyword density
  • Link popularity
  • Keywords in the title
  • Keywords in the description tag
  • Keywords in the keywords tag
  • Keywords in the alt tags
  • Paying for ranks
  • Listing in online directories

Web pages are written in a format in which the text is 'tagged' with codes that the browser can read. These tags tell the browser how to display the page. Search engines also pick up on these tags and use the information supplied in these tags to index the site in their directories. The most important tags to focus on are:

 

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