Identifying the purpose of your web site is an essential first step. The first questions to ask include:

  • Why do I want a web site?
  • What would be the purpose of the site?
  • What "online presence" do I need?

Some possible answers might be:

  • To display a catalog of products or services.
  • To showcase my company (background, executives, etc.)

It's best to identify a single primary purpose, and then rank the other secondary purposes in terms of importance. Keep the main purpose of the site uppermost in your mind, write it down, and refer back to it as you proceed through the planning process. Stick to one topic per page. This may not always be possible, but if you can stick to just a single topic, product, or service per page, then you simplify the experience for your visitors. They don't have to choose, they don't have to decide where to focus their attention. All they have to do is read.

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