Our objectives

Web site development is all about a balance between your competitive edge and your actual requirements. Be it a static online brochure type solution or a complex content management system, we analyse your needs for the most suitable solution to give you your competitive edge.

  • Know what you want - It is critical to define your objectives right at the outset. You should have a clear idea of how the web site fits into your overall business plan. Look beyond the obvious - often the real benefits lay in unexpected places.
  • Define success - Once you have set your objectives, you need to define how you will measure success. Set benchmarks and measure your progress on a regular basis. Beware of a self-referential definition of success such as the number of visitors. Visitors are only valuable if they contribute in some way to the objectives of the site.
  • Practice with a pencil - Web development is expensive, and mistakes are even more expensive. To avoid costly reworks we do as much of the preparatory work on paper as possible. At the very least, every site needs information architecture and a functional specification. It may take time upfront but ultimately it will save you time and money.
  • Content is king - Your visitors have almost inevitably come to your site for one reason: to find information. Provide them with the content they expect to find on your site. We anticipate your visitor's needs and make it as easy as possible for them to achieve fulfillment.
  • The web is not television - Save your marketing messages for a more appropriate medium and focus on providing visitors with really useful content and functionality. Obviously the web site must reflect the branding, but it should never overpower the content or obscure the navigation.
  • Provide a paper alternative - Much of the value of your content will be immediately accessible in an online environment. However in many instances the nature or extent of the information is not appropriate for online consumption. Provide a printer-friendly version, or allow the user to download and view at their leisure.
  • Test - We don't leave it to our users to find the errors - we test at every stage of the project. We also use people that are unfamiliar with the site and test how easy it is for them to complete a series of common tasks. We also double check all copy, both for accuracy and for online readability and use a spell checker if necessary. Spelling mistakes are embarrassing and hurt credibility.
  • Keep current - Many sites begin with a flurry of enthusiasm, with a dedicated project team and ample resources. As soon as the site goes live the rot sets in. A site that is outdated is often worse than no site at all. As a general rule of thumb you should budget at least as much on updating your content and maintenance as the initial development. And expect to spend that every year, not just in the first year.


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