While content is the most important aspect that determines the success of a web site; it doesn't mean it's everything. One or two graphics can help support your message. Some products or service can benefit from the use of a couple of well-placed graphics, but others don't need them at all. It is important not to add too many images and graphics to the page. Again, they can fragment the reader's eye path, which distract attention from the message. 'Load speed' is important to your visitors, too. It's easy to overwhelm your visitors with flash and dazzle, and graphics take more time to load than text. If you use the same graphics throughout your site (repeat use of logos, navigation bars, etc.), you can cut down on load time. Your consistency factor will be higher too.

Optimise the use of graphics. Use only .gif and .jpg formats and make sure the graphics files are as small as possible while maintaining acceptable quality. Use thumbnails (miniature versions of a picture) where possible when you have to show multiple pictures, and make them clickable to the actual size pictures. Avoid using graphics that look like ads.

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